As much as your online business can gain tremendously from traffic that is automated, it can also be used as an opportunity to perpetuate fraud. What takes place in this instance is that the robotic programs are used to view your ads instead of genuine people. The end result of this is that your budget is depleted through the clicks and views without any meaningful income coming to your company.
You must ensure that you are using the services of external and internal solution providers that have high credibility as an effective strategy of protecting your online store from traffic fraud. Among the things that you need to find out about the service provider is whether they are offering you fraud free solutions, their location as well as the platform upon which the program is running.
It is advisable to implement personal tracking programs in a bid to prevent the traffic fraud affecting your ecommerce site. This is paramount since you will have the advantage of weighing the outcomes that you have and the ones provided by the traffic service firm. As much as you may notice a slight difference in the results derived in both cases, you must make sure that your own do not go lower than the one provided by the platform.
If you are looking to ensure that your online store is safe from the incidences of the traffic fraud, you must consider adopting the approach of marking for each click. This way you will be able to utilize the special identifiers whose function is to authenticate the existence of every click that is made. The factors that come into play in this case are the timing, identifiers that are peculiar and IP. A red flag is raised if there too many clicks emanating from a single IP address.
It is advisable to make a request to the traffic service provider to only put your ads on particular websites for the purpose of seeing to it that your online store is safe from traffic fraud. This is essential as you are able to avoid sites that are not reputable or the one that you are not well versed with.
You must make sure that your online store campaigns are closely monitoring as a strategy of ensuring that your platform is protected from traffic fraud. This way you will have the capability to know when there are activities of the bots and decide on the best strategy to undertake the blocking. This is explained by the fact that the prevalence of fraud of ads on the mobile infrastructure is high due to the attribution manipulation.